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PROTTYASHI is a national-level non-governmental organization founded in 1983 by the visionary leader Mrs. Monowara Begum in the remote village of Akubdondi, Chottogram District, western Bangladesh. Initially starting with a small-scale health program, PROTTYASHI now operates as a prominent national organization with a medium-sized microfinance program and a range of multisectoral development program initiatives.

PROTTYASHI's journey begins with the implementation of a child health and family planning project. Over the years, the organization has made a significant impact on various social development issues, earning the Prime Minister’s Award for Mother and Child Health in 2002 and receiving notable recognition from government agencies and development partners.

Today, PROTTYASHI plays a crucial role in the development of both rural and urban communities in Bangladesh. The organization promotes women empowerment, facilitates healthcare and nutrition services, increases access to basic education, climate-adaptive WASH (water, sanitation, and hygiene), labor rights, migrant welfare, and provides livelihood and food security opportunities. It also introduces approaches to adapt to and mitigate climate change impacts while advocating for human rights and social justice.

In response to the Rohingya humanitarian crisis, PROTTYASHI is a leading organization, actively working in the camps and host communities in Cox’s Bazar and Bhasanchar. As one of the first responders, PROTTYASHI offers a range of support services, including livelihood assistance, WASH, skills development, education, protection, and healthcare. The organization’s comprehensive approach aims to build resilience among those affected by the crisis and sets a benchmark for sustainable economic empowerment.

PROTTYASHI continues to address contextual challenges and gaps, designing and implementing development interventions with maximum benefit to the target communities. It upholds the value of inclusive development, ensuring that no one is left behind, particularly in times of crisis. By providing need-based services and implementing off-farm livelihood programs, PROTTYASHI supports community members, especially women, with skill development and sustainable market linkages, helping them achieve long-term revenue and economic stability. 

Prottyashi as a non-governmental organization started its journey in 1983 and since then it has completed a journey of 39 years with an experience of working in various sectors.

Accountability

Diversity and Enclosure

Teamwork

Empathy

Embrace Difference of Opinion

We aim to be a high-performing organization and consistently reflect the following qualities:

Alignment with Vision, Purpose, and Goals: Ensuring that everyone is moving in the same direction with a shared understanding of our objectives.

Culture of Appreciation: Fostering an environment where all team members frequently provide recognition and thanks for the contributions of others.

Trust: Building a culture where team members can express themselves freely and rely on each other, especially when trying new approaches.

Performance: Creating an atmosphere where talented employees motivate each other to excel, leading to greater productivity.

Resilience: Developing a resilient culture that teaches leaders to anticipate and respond to change with ease in highly dynamic environments.

Teamwork: Encouraging collaboration, communication, and respect among team members to instill a sense of ownership and reward in our employees.

Integrity: Ensuring honesty and transparency, which are critical when teams rely on each other to make decisions, interpret results, and form partnerships.

Innovation: Cultivating a culture of innovation where creative thinking is applied to all aspects of our business, leveraging available technologies, resources, and markets.

Psychological Safety: Providing the support employees need to take risks and give honest feedback, starting at the team level. Managers need to lead in creating a safe environment where everyone feels comfortable contributing.

Below are the crafted PROTTYASHI Organizational Culture

1)     Cost-Effectiveness: Follow the principle of cost-effectiveness in planning, decisions, and actions.

2)     Participatory and Collaborative Decision-Making: Encourage collaborative inputs while making single-authority decisions.

3)     Functional Conflict: Cultivate functional conflict to challenge the status quo and foster innovation, productivity, and creativity.

4)     Empowered Decision-Making: Empower decision-making at the lowest competent level where decisions can be made.

5)     Role Clarity: Clarify roles and responsibilities to combat ambiguities and confusions.

6)     Capacity Building: Prioritize investment in staff and organizational capacity building.

7)     Supervision Time: Prioritize and regulate supervisors’ work plans to ensure quality time for productive supervision.

8)     Process Improvement: Invest in improving work processes, incorporate technology for efficiency, and support work-life balance.

9)     Performance Management: Develop a comprehensive performance management system and use it consistently to make informed decisions about promotions and staff rewards.

10)  Discipline and Accountability: Promote high levels of discipline and accountability in all actions.

11)  Structured Communication: Ensure an appropriate level of structure to communicate consistently both internally and externally.

12)  Solution-Oriented Behavior: Encourage solution-oriented behavior across the organization.

13)  Accountable and Empowered Thinking: Foster accountable and empowered thinking at all levels of the organization.

14)  Opportunity Assessment: Critically assess each opportunity against plans, resources, and capabilities, and say ‘no’ when appropriate.

15)  Task Prioritization: Critically assess each task against available resources and capabilities, and prioritize appropriately.

Implementation Strategy

1.      Staff Induction Package:

Include the organizational culture principles in the staff induction package to ensure all new employees are aware of and understand these values from the outset.

2.      Periodic Refreshers:

Conduct regular refresher sessions to reinforce the principles and ensure ongoing commitment to the organizational culture.

3.      Yearly ‘Champion’ of Organizational Culture Excellence:

Announce a yearly ‘Champion’ of organizational culture excellence to recognize and reward employees who exemplify these values.

4.      Organization-Wide Orientation:

Conduct orientation sessions across the organization to consistently communicate and instill the organizational culture at all levels.

Creating a strong organizational culture isn't something that can be achieved through an office memo or circular; it is built through consistent and authentic behaviors. We strive to make our organization unique by utilizing our existing resources and opportunities.

prottyashi

Governing Committee