Grassroots

PROTTYASHI has been implementing Livelihood projects from the beginning of its journey as development organization since last 40 years to promote economic empowerment of people trapped in the cycle of poverty.

Access to market and enter into the value chain remains as a substantial barrier of the rural artisans & producers that PROTTYASHI acknowledges to address to overcome. By keeping this this into account, PROTTYASHI has created a market place called GRASSROOTS where the rural artisans & producers’ access to the market place can earn money to sustain their business.

PROTTYASHI’s livelihood intervention is skill based & market-oriented women focused intervention. We conduct a value chain & market assessment to understand market demand and then identify certain skill sectors to build among the targeted beneficiaries. We, then customize the related skill modules and provide both classroom and on-the-job trainings to the selected participants. after the graduation, we engage the successful graduates to a mentor-mentee process to master their skills to produce fine products to meet the market demand. We bring them under the chain of our production to ensure a sustainable income for them.

Since the Rohingya inflation, the quality of life in Cox's Bazar area has declined. PROTTYASHI is working to improve the quality of life of the Rohingya and the host community people of Cox's Bazar to deal with this crisis by developing and improving their skills. We also focus the skill building initiative to support repatriation and migration so that they can utilize this as a portable skill. We are providing skills training to produce wood and bamboo made crafts and jute made products which are environment-friendly and of high demand internationally.

GRASSROOTS is expanding its horizon in both online and offline platforms as well as to promote its business to transform into an export-oriented intervention. Any beneficiary can sell his/her own product on this platform by using his or her own ID. GRASSROOTS shares 30 percent of the profit with the producer when the product is sold through it. Apart from this, the raw materials for making the products are also supplied by PROTTYASHI. Linkages with various vendors and marketplaces are promoted by PROTTYASHI to make this business sustainable and to diversify products and markets. Beneficiaries can also sell their products to any customers in their local market and beyond.